Transforming Digital Presence for a Client in the Educational Space

Web design

Client

Services

Social Media Strategy, Reputation Management, Bilingual Marketing, Technology Integration

Industry:

Direct Sales, Education, Forex, Cryptocurrency

Project Description

A leading client in the educational space partnered with Mapa Social to enhance their digital presence, protect their reputation, and expand their reach to Spanish-speaking audiences. Our tailored strategies and innovative solutions helped them achieve significant growth and engagement.

Key Challenges:

Increased followers by 300% in one year, with engagement rates rising by 45%.

Successfully reduced negative reviews by 40%, while amplifying positive testimonials across platforms.

Spanish-language accounts drove 25% of new enrollments, showcasing the value of localized content

Streamlined social media workflows saved the team over 20 hours per week.

Our Approach:

Social Media Growth:

Instagram Growth: Increased followers from under 500 to over 100,000 by: Integrating Instagram into the client’s high-traffic websites. Partnering with field leadership to amplify brand visibility. Promoting the brand at events with social media-focused activities. Event Integration: Incorporated social media campaigns into events, including live updates and giveaways to increase awareness and engagement.

Reputation Management:

We worked with third-party vendors to create positive articles that boosted the company’s presence on Google’s top search pages while suppressing negative content to enhance brand credibility. Using tools like ZeroFox, we removed nearly 10,000 impersonator accounts and identified online threats against the company and its executives. Additionally, we implemented systems to monitor the web for negative mentions, ensuring ongoing protection of the brand’s reputation and online profiles.

Technology Implementation:

We integrated Hootsuite, Reviewtrackers, and ZeroFox to streamline the client’s operations. Hootsuite was utilized for centralized content management and scheduling, ensuring a cohesive and efficient workflow. Reviewtrackers empowered the customer service team to monitor and address reviews effectively, improving customer satisfaction. Meanwhile, ZeroFox played a critical role in identifying and removing nearly 10,000 impersonation accounts, safeguarding the brand’s reputation and mitigating potential legal risks.

Public Relations and Crisis Management:

During a significant crisis in Spain, we leveraged our Spanish language expertise to monitor and analyze media coverage, draft accurate responses, and act as the primary press contact. This proactive approach ensured clear communication, addressed negative narratives, and helped mitigate potential reputational risks effectively.

Mapa Social helped us achieve extraordinary growth in our digital presence. Their expertise in managing social media, reputation, and security has been invaluable to our success

Brandon S Scott

CMO - Marketing Executive

Results

We were brought on as part of the team to help turn the company around during a critical rebrand. Our efforts focused on creating a fresh, positive online presence, building trust through engaging content and favorable articles. We established a strong digital foundation, improved customer reviews, and eliminated nearly 10,000 impersonator accounts that had been damaging the company’s reputation, effectively restoring credibility and securing their brand identity.

Instagram followers increased from under 500 to over 100,000, establishing a robust social media presence

Removed nearly 10,000 impersonation accounts, protecting the brand's credibility and mitigating legal risks.

Boosted positive brand perception by pushing favorable articles to dominate Google’s top search results.

Streamlined review management, improving customer satisfaction and response times through integrated tools.

+ 0

Contact us