07 May 2014

Targeting the US Hispanic Market on Facebook Just Got Easier!

Targeting the US Hispanic Market on Facebook Just Got Easier!

Facebook just finished their f8 developer’s conference in San Francisco, the first one since 2011. The conference, in the past, had been used to announce features such as Open Graph and Timeline.

This year, Mark Zuckerber’s company announced some really exciting new features.

We’ll mention some of them here but our focus will be on new ad targeting for the Hispanic Market.

New for advertisers, is the Audience Network, a feature that allows advertisers to place ads outside of the Facebook app and into third party mobile applications. After the company’s IPO, Facebook was criticized by its stakeholders who said that it was under utilizing its mobile features. Now, they come out swinging with a mobile ad network. 

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25 Mar 2014

Social Media Training for Business

Social Media Training for Business

Social Media Training for Business

We are happy to announce that our social media training will be offered in both English and Spanish. So, we can help your social media campaigns to reach more targeted audiences in a shorter span of time.

Whether you are a big corporation, small business or medium enterprise, our years of experience in social media training will be the best fit for any kind of entity.

Being an online marketing company, we have also learnt to give you customized solutions based on your needs and different social media platforms. So you can easily expand your reach and drive a higher number of online referrals.

What our social media training will offer you:

  • How to work on your different social media profiles (Facebook, Twitter, Google Plus and YouTube) and their page design.
  • How to start a social media campaign for your business.
  • How you can make your social media posts look professional with a clear call-to-action.
  • Different ways to grow your Facebook audience and Twitter followers.
  • How to keep your social media audience engaged to increase visibility and drive more traffic.
  • How to effectively target your mobile audience.
  • How you can grow your social media profiles using Facebook contests.
  • Introduction to social media tools such as Hootsuite.
  • How to understand social media reporting tools such as Facebook Insights, Twitter Analytics, Hootsuite etc.

With the advancement of social media technology and personalization needs, we have now added the following to our social media training

  • How you can grow your Facebook page with ads.
  • How to promote your content with Twitter ads.
  • How to better optimize your social media ads to achieve a better return.
  • Using power editor for advertisers, community managers and social media managers.
  • Using advanced social media tools.

 

You will also learn about things like

  • What is acceptable social media usage policy?
  • How you can leverage the power of your employees to be social media brand ambassadors.
  • Social media training for your sales team and social media managers, so they can better listen to and understand your targeted audience.

 

 Our social media training courses are beautifully customized for

  1. Corporations
  2. Small Businesses
  3. Medium Enterprises

 

 

Here is good news!

To make it easier for you, we will be offering Spanish social media training courses via a membership site very soon.

 

So what you are waiting for?

Let us help you become a power house on the social web.

Get in touch with us today!

Mapa Social Media Training Course Examples

 

Getting Started with Social Media for Business 

  • Social Media Page Design (Facebook, Twitter, Google Plus and You Tube)
  • Where to start with your business and social media?
  • How to make your social media post look professional
  • Growing your Facebook audience.
  • Keeping your social media audience engaged.
  • Using Mobile and Social Media effectively
  • Introduction to social media management tools

Social Media Community Manager

  • Running a Facebook ad using ads manager
  • Facebook “Power Editor” tool
  • Understanding social media reporting tools such as Facebook Insights, Hootsuite, etc.

Social Media Entrepreneur

  • Getting to know your social media audience: An introduction to Facebook Insights
  • Increasing engagement in 5 easy ways.
  • Pro-Social media tools.
  • Growing your social media profiles using Facebook Contest

Corporate Training 

  • Social Media acceptable use policy
  • Leveraging the power of your employees to be Social Media brand ambassadors
  • Social media training for your sales team
  • Social Media listening for Managers