07 May 2014

Targeting the US Hispanic Market on Facebook Just Got Easier!

Targeting the US Hispanic Market on Facebook Just Got Easier!

Facebook just finished their f8 developer’s conference in San Francisco, the first one since 2011. The conference, in the past, had been used to announce features such as Open Graph and Timeline.

This year, Mark Zuckerber’s company announced some really exciting new features.

We’ll mention some of them here but our focus will be on new ad targeting for the Hispanic Market.

New for advertisers, is the Audience Network, a feature that allows advertisers to place ads outside of the Facebook app and into third party mobile applications. After the company’s IPO, Facebook was criticized by its stakeholders who said that it was under utilizing its mobile features. Now, they come out swinging with a mobile ad network. 

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