02 Mar 2016

7 surefire ways to amplify your event using social media

7 surefire ways to amplify your event using social media

 

If you want to amplify your event’s reach, you should consider covering it live on social media. We’ve built a handy guide that will help you to take your next event even further, using the reach, engagement and power of social media.


Personally, I’ve been covering events on social media since 2011. The first event I covered was the Mobile World Congress in Barcelona, Spain. Ever since then, covering events online has been fascinating to me. The last event I covered was #OGIgnite for our client ORGANO™ and the hashtag reached millions of people from about 50 different countries! Today’s blog will cover some of the basics you’ll need to make sure your event is memorable both off and online.

Use a unique hashtag to measure reach and engagement

Hashtags are key for event coverage on social media. They main purpose of the hashtag is to help you group conversations from around the topic regarding your event, making it easier for everyone attending to connect and engage with each other and with you online. Using a unique hashtag will help you measure the reach and total engagement of your event. Since no one else is using it, you will be able to get metrics that belong only to you.

What should you keep in mind when creating your hashtag?

  • Print the hashtag on offline marketing material and event banners.
  • Engage with people using the hashtag inside and outside of the event.
  • Reach out to influencers attending the event ahead of time to tweet using the hashtag.
  • Use a unique hashtag to get an exact measurement of your analytics.
  • Check the hashtag ahead of time to make sure it’s not in use.

Promote hashtag engagement by running a contest or giveaways

You should almost always run a contest to motivate people to use the event hashtag. It’s a sure-fire way to get more people to engage with the event hashtag. However, don’t just run a contest for the sake of having more engagement! Your main objectives should be collecting leads and/or growing your followers. Make sure that you are rewarding your event attendees and not just anyone tweeting. Use geo-targeted searches, these are searches that are limited by geographical location. Use a tool such as Hootsuite to organize the searches by name and separated by column in order to make it easier to find and prioritize.

Quick giveaways are great to increase loyalty and get people tweeting at the event. The prize doesn’t have to be big. A small gesture can go a long way.

Add a Photo Booth

Using a photo booth is a great way to know who was at your event. With your own custom wall background, it will be easy to identify who was there. Make sure that the event hashtag is clearly visible on the wall.

To make sure they upload their photos using the hashtag, consider showing Tweets, Instagram and other social media posts on the big screen, whenever they use it. Tools like Tagboard, provides solutions for your event, that allow you to filter by hashtags and searches the most popular social media channels.

Reach out to influencers

Influencers can help you jumpstart your contest and give you some engagement from the offset. If you have outside speakers attending your event, try to engage with them online, before, during and after. Go outside of the box and send the influencers personalized invitation and custom made packages to encourage them to give you a shout out online.

Don’t have any speakers at your event? Reach out to local bloggers to help you reach and engage the local audience. They can be great influencers, but their services will come at a cost. Use either a product or some reciprocal gesture to return the favor. A few tickets for the blogger and for her/him to giveaway may do the trick depending on the event and the blogger. You should do your research in advance and do some blogger outreach.

Scheduling posts in advanced

Use Hootsuite to schedule posts on twitter, Facebook and even Instagram! Scheduling your content in advance saves you a lot of time. If you have big announcements during keynotes and you know about them in advance, you should schedule the posts and save them as drafts. That way, you don’t post them ahead of schedule but already have the approved post ready to go.

It’s all about the Content:

The success of your hashtag entirely depends on the content you’re sending out and of course, your event itself. Have a content plan in advance to help you during your live coverage. Not everything needs to be tweeted out, but just don’t miss the really important stuff!

  • What content are you posting live?
  • Do you have a cross channel social media strategy?
  • Are you capturing the moments of people experiencing the events? Video works great for that!
  • Make content exclusive to certain channels.
  • Go behind the scenes.
  • Interview influencers and speakers.
  • Use a live video streaming such as Periscope, Blab, Facebook Live or Meerkat.

Using streaming services like Periscope or Meerkat are great for transmitting live, but they don’t allow you to charge to view the livestream. If you have a separate livestream service, consider only broadcasting small portions of the event to retain the value of the livestream for paying customers.

Run a social media ad campaign.

You should be running an ad campaign before, during and after all of your events. If you are constantly doing these types of events and you want them to be memorable, you need to keep at the forefront of your audience’s mind. Your ads don’t have to be boring and promoting all the time. They should also provide value to the reader and maybe given a sneak preview or some exclusive material.

Always rewards your social media audience with freebies. Do random giveaways to fans that engage with your brand, as well as the big influencers.

There are many things you can do to make your event more memorable online. The examples listed above are just some of the few things you should be doing. Think outside of the box and constantly ask yourself: how do I use social media to amplify my event’s reach? What is the main message I want people to take away from the event?

 

 

16 Oct 2014

5 ways to use Facebook to promote your MLM business

5 ways to use Facebook to promote your MLM business

If you’re working in the network marketing industry you know how difficult is to get leads. You go through your friends and family quickly and often you are forced to go outside of your network and connect with people connected to your friends.

 

Social Media has done a great job at lowering the degrees of separation and now we’re more connected than ever. Making a connection with one of your friend’s friends is as easy as making a comment on one of their posts. However, how can you use Facebook to go beyond your circle of friends, and start tapping into your friend’s connections? Here are some ideas:

Read More

30 Aug 2014

Social Media Ad Campaign

Social Media Ad Campaign

 

Why your business needs a Social Media Campaign, today!

  1. Don’t have time to run your social media advertising campaign?
  2. Tried it once and never got a return on investment?
  3. Never tried it before but know the value and want to take advantage?

 

Read More

18 Aug 2014

VP of Social Media – A not so new job description

VP of Social Media – A not so new job description

Nielsen was looking for a Vice President of Social Media at their New York location. The only reason I know this, is because I was going write this article about the need for the position.

 

To my surprise this job has been around for quite some time and there is a reason for it – there is a need! Nielsen is looking for people with analytical skills with over 10 year digital experience! Some of the other requirements that caught my eye…

 

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07 May 2014

Targeting the US Hispanic Market on Facebook Just Got Easier!

Targeting the US Hispanic Market on Facebook Just Got Easier!

Facebook just finished their f8 developer’s conference in San Francisco, the first one since 2011. The conference, in the past, had been used to announce features such as Open Graph and Timeline.

This year, Mark Zuckerber’s company announced some really exciting new features.

We’ll mention some of them here but our focus will be on new ad targeting for the Hispanic Market.

New for advertisers, is the Audience Network, a feature that allows advertisers to place ads outside of the Facebook app and into third party mobile applications. After the company’s IPO, Facebook was criticized by its stakeholders who said that it was under utilizing its mobile features. Now, they come out swinging with a mobile ad network. 

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25 Mar 2014

Social Media Training for Business

Social Media Training for Business

Social Media Training for Business

We are happy to announce that our social media training will be offered in both English and Spanish. So, we can help your social media campaigns to reach more targeted audiences in a shorter span of time.

Whether you are a big corporation, small business or medium enterprise, our years of experience in social media training will be the best fit for any kind of entity.

Being an online marketing company, we have also learnt to give you customized solutions based on your needs and different social media platforms. So you can easily expand your reach and drive a higher number of online referrals.

What our social media training will offer you:

  • How to work on your different social media profiles (Facebook, Twitter, Google Plus and YouTube) and their page design.
  • How to start a social media campaign for your business.
  • How you can make your social media posts look professional with a clear call-to-action.
  • Different ways to grow your Facebook audience and Twitter followers.
  • How to keep your social media audience engaged to increase visibility and drive more traffic.
  • How to effectively target your mobile audience.
  • How you can grow your social media profiles using Facebook contests.
  • Introduction to social media tools such as Hootsuite.
  • How to understand social media reporting tools such as Facebook Insights, Twitter Analytics, Hootsuite etc.

With the advancement of social media technology and personalization needs, we have now added the following to our social media training

  • How you can grow your Facebook page with ads.
  • How to promote your content with Twitter ads.
  • How to better optimize your social media ads to achieve a better return.
  • Using power editor for advertisers, community managers and social media managers.
  • Using advanced social media tools.

 

You will also learn about things like

  • What is acceptable social media usage policy?
  • How you can leverage the power of your employees to be social media brand ambassadors.
  • Social media training for your sales team and social media managers, so they can better listen to and understand your targeted audience.

 

 Our social media training courses are beautifully customized for

  1. Corporations
  2. Small Businesses
  3. Medium Enterprises

 

 

Here is good news!

To make it easier for you, we will be offering Spanish social media training courses via a membership site very soon.

 

So what you are waiting for?

Let us help you become a power house on the social web.

Get in touch with us today!

Mapa Social Media Training Course Examples

 

Getting Started with Social Media for Business 

  • Social Media Page Design (Facebook, Twitter, Google Plus and You Tube)
  • Where to start with your business and social media?
  • How to make your social media post look professional
  • Growing your Facebook audience.
  • Keeping your social media audience engaged.
  • Using Mobile and Social Media effectively
  • Introduction to social media management tools

Social Media Community Manager

  • Running a Facebook ad using ads manager
  • Facebook “Power Editor” tool
  • Understanding social media reporting tools such as Facebook Insights, Hootsuite, etc.

Social Media Entrepreneur

  • Getting to know your social media audience: An introduction to Facebook Insights
  • Increasing engagement in 5 easy ways.
  • Pro-Social media tools.
  • Growing your social media profiles using Facebook Contest

Corporate Training 

  • Social Media acceptable use policy
  • Leveraging the power of your employees to be Social Media brand ambassadors
  • Social media training for your sales team
  • Social Media listening for Managers 
06 Mar 2014

5 Signs Your Dental Office Should Invest on Facebook.

Low engagement per post:

Sure, talking about dental procedures is not the most engaging topic there is if you’re not a dentist, but posting some useful facts can help boost the amount of likes you get. Post things people find useful and apply to the masses and not just the few.

Not enough PTAT- People Talking About This

PTAT is a metric that many social marketers use to measure social reach. This metric is affected when a content you have receives a lot of engagement. This causes the content to be seen by friends of friends, giving you a reach beyond your Facebook likes. Improving your engagement per post can help increase this number dramatically!

Not enough advertising investment.

Only 49% of Dentists are actually using Facebook and, from what I’ve seen, less than half that amount are using Facebook to advertise. Why wouldn’t you take advantage of such a non-competitive advertising space for your industry?

Not posting enough.

A few of the pages I checked for the research on writing this post, forgot that they had a page. The last post recorded for one of them was June 2013. If that is you, I suggest you erase the profile or hand it off to someone that could give your page some serious CPR and a boost in performance. Trying to get your page to show on people’s newsfeed will be a challenge.

No clear definition on where to start.

Social Media is not easy. Understanding how to use it is only half the battle. You will need to take into account, your target market, what is the preferred platform of your target demographic and what kind of content they are more likely to engage with. Some practices don’t have any idea what content they need to post to keep their audience engaged and get some ROI out of Facebook. A social media consultant can help you design a strategy that works for your business.

Contact us today and tell us how we can help you overcome some of your challenges with Facebook.