25 Mar 2014

Social Media Training for Business

Social Media Training for Business

Social Media Training for Business

We are happy to announce that our social media training will be offered in both English and Spanish. So, we can help your social media campaigns to reach more targeted audiences in a shorter span of time.

Whether you are a big corporation, small business or medium enterprise, our years of experience in social media training will be the best fit for any kind of entity.

Being an online marketing company, we have also learnt to give you customized solutions based on your needs and different social media platforms. So you can easily expand your reach and drive a higher number of online referrals.

What our social media training will offer you:

  • How to work on your different social media profiles (Facebook, Twitter, Google Plus and YouTube) and their page design.
  • How to start a social media campaign for your business.
  • How you can make your social media posts look professional with a clear call-to-action.
  • Different ways to grow your Facebook audience and Twitter followers.
  • How to keep your social media audience engaged to increase visibility and drive more traffic.
  • How to effectively target your mobile audience.
  • How you can grow your social media profiles using Facebook contests.
  • Introduction to social media tools such as Hootsuite.
  • How to understand social media reporting tools such as Facebook Insights, Twitter Analytics, Hootsuite etc.

With the advancement of social media technology and personalization needs, we have now added the following to our social media training

  • How you can grow your Facebook page with ads.
  • How to promote your content with Twitter ads.
  • How to better optimize your social media ads to achieve a better return.
  • Using power editor for advertisers, community managers and social media managers.
  • Using advanced social media tools.


You will also learn about things like

  • What is acceptable social media usage policy?
  • How you can leverage the power of your employees to be social media brand ambassadors.
  • Social media training for your sales team and social media managers, so they can better listen to and understand your targeted audience.


 Our social media training courses are beautifully customized for

  1. Corporations
  2. Small Businesses
  3. Medium Enterprises



Here is good news!

To make it easier for you, we will be offering Spanish social media training courses via a membership site very soon.


So what you are waiting for?

Let us help you become a power house on the social web.

Get in touch with us today!

Mapa Social Media Training Course Examples


Getting Started with Social Media for Business 

  • Social Media Page Design (Facebook, Twitter, Google Plus and You Tube)
  • Where to start with your business and social media?
  • How to make your social media post look professional
  • Growing your Facebook audience.
  • Keeping your social media audience engaged.
  • Using Mobile and Social Media effectively
  • Introduction to social media management tools

Social Media Community Manager

  • Running a Facebook ad using ads manager
  • Facebook “Power Editor” tool
  • Understanding social media reporting tools such as Facebook Insights, Hootsuite, etc.

Social Media Entrepreneur

  • Getting to know your social media audience: An introduction to Facebook Insights
  • Increasing engagement in 5 easy ways.
  • Pro-Social media tools.
  • Growing your social media profiles using Facebook Contest

Corporate Training 

  • Social Media acceptable use policy
  • Leveraging the power of your employees to be Social Media brand ambassadors
  • Social media training for your sales team
  • Social Media listening for Managers 
06 Mar 2014

5 Signs Your Dental Office Should Invest on Facebook.

Low engagement per post:

Sure, talking about dental procedures is not the most engaging topic there is if you’re not a dentist, but posting some useful facts can help boost the amount of likes you get. Post things people find useful and apply to the masses and not just the few.

Not enough PTAT- People Talking About This

PTAT is a metric that many social marketers use to measure social reach. This metric is affected when a content you have receives a lot of engagement. This causes the content to be seen by friends of friends, giving you a reach beyond your Facebook likes. Improving your engagement per post can help increase this number dramatically!

Not enough advertising investment.

Only 49% of Dentists are actually using Facebook and, from what I’ve seen, less than half that amount are using Facebook to advertise. Why wouldn’t you take advantage of such a non-competitive advertising space for your industry?

Not posting enough.

A few of the pages I checked for the research on writing this post, forgot that they had a page. The last post recorded for one of them was June 2013. If that is you, I suggest you erase the profile or hand it off to someone that could give your page some serious CPR and a boost in performance. Trying to get your page to show on people’s newsfeed will be a challenge.

No clear definition on where to start.

Social Media is not easy. Understanding how to use it is only half the battle. You will need to take into account, your target market, what is the preferred platform of your target demographic and what kind of content they are more likely to engage with. Some practices don’t have any idea what content they need to post to keep their audience engaged and get some ROI out of Facebook. A social media consultant can help you design a strategy that works for your business.

Contact us today and tell us how we can help you overcome some of your challenges with Facebook.