Tag: engagement
VP of Social Media – A not so new job description
Nielsen was looking for a Vice President of Social Media at their New York location. The only reason I know this, is because I was going write this article about the need for the position.
To my surprise this job has been around for quite some time and there is a reason for it – there is a need! Nielsen is looking for people with analytical skills with over 10 year digital experience! Some of the other requirements that caught my eye…
5 Signs Your Dental Office Should Invest on Facebook.
Low engagement per post:
Sure, talking about dental procedures is not the most engaging topic there is if you’re not a dentist, but posting some useful facts can help boost the amount of likes you get. Post things people find useful and apply to the masses and not just the few.
Not enough PTAT- People Talking About This
PTAT is a metric that many social marketers use to measure social reach. This metric is affected when a content you have receives a lot of engagement. This causes the content to be seen by friends of friends, giving you a reach beyond your Facebook likes. Improving your engagement per post can help increase this number dramatically!
Not enough advertising investment.
Only 49% of Dentists are actually using Facebook and, from what I’ve seen, less than half that amount are using Facebook to advertise. Why wouldn’t you take advantage of such a non-competitive advertising space for your industry?
Not posting enough.
A few of the pages I checked for the research on writing this post, forgot that they had a page. The last post recorded for one of them was June 2013. If that is you, I suggest you erase the profile or hand it off to someone that could give your page some serious CPR and a boost in performance. Trying to get your page to show on people’s newsfeed will be a challenge.
No clear definition on where to start.
Social Media is not easy. Understanding how to use it is only half the battle. You will need to take into account, your target market, what is the preferred platform of your target demographic and what kind of content they are more likely to engage with. Some practices don’t have any idea what content they need to post to keep their audience engaged and get some ROI out of Facebook. A social media consultant can help you design a strategy that works for your business.
Contact us today and tell us how we can help you overcome some of your challenges with Facebook.
10 Ways Dental Offices Can Improve Facebook Reach
If you are the person managing your clinic’s Facebook page or if you have kept an eye into the statistics, you would have noticed that the reach you used to have is not there anymore. Facebook changed the “newsfeed” algorithm a few months back and page managers were left wondering why the reach dropped so drastically. Luckily, there are still plenty of things you can do to keep the audience reach high without spending a fortune, and driving engagement is one of them. Make sure that you have quality content and these tips handy.
- Taking the extra minutes to work on your post to make it stand out is a small thing that can take a post from good to great.
- Don’t write too much. Research shows shorter the text, the more the engagement.
- Don’t write too much dental jargon. The customers don’t understand it and will scroll right past it.
- A picture says a thousand words. If possible, brand your picture with your clinics logo or a phone number. Try to keep the ugly pictures to a minimum; however, if you do post them, make them have a positive impact, such as before and after shots.
- Use videos to explain complex procedures whenever possible. You tube is a great resource to find free videos, also check with your vendor’s website for specific procedure videos you can share.
- Integrate your social media to your digital signage. Ask people in your waiting room to like or follow you and encourage post by integrating your tweets and Facebook recommendations to your digital signs.
- Ask for likes and comments. I wouldn’t recommend doing this every day but, once in a while, it is o.k. to ask a customer to like a post or comment on something. Posts with fill in the blanks are great for comments while posts with positive statements and call to actions are generally good for likes (i.e. If you’re reading this and you love your life, click LIKE!)
- Use a 4-1 rule. For every 4 post 1 should be about promoting your brand.
- Use a Facebook timeline with contests that encourage likes and comments.
- Wash, rinse and repeat. Just because one thing didn’t work, doesn’t mean you’re doomed. Try different content and wording to learn how your fans react. This is a continuous learning process as your Facebook fan page grows.