17 Jun 2014

Twitter follows Facebook footsteps and introduces a remarketing service called Website Tags

Twitter follows Facebook footsteps and introduces a remarketing service called Website Tags

Twitter is taking a stab at one of the features introduced by Facebook earlier this year called Website Custom Audiences and it’s introducing its own service called Website Tags. With thi
s option, advertisers will be able to target website users on twitter by adding a “Snippet” of code directly into their website from the Twitter Ads UI.

The code then tracks all website visitors and allows advertisers to direct promoted posts to those users and track conversions. Although this feature is similar to Facebook, Twitter advertising platform works a little different. While Facebook charges you for reach, Twitter charges you per action (Favorite, Clicks and Retweets), making it more cost effective at times than running a Facebook ad


 Image credit Pixabay: geralt



Read More

25 May 2014

7 unbelievable things you never knew about a LinkedIn company page

7 unbelievable things you never knew about a LinkedIn company page

Until recently, the long form publication feature has only been available to LinkedIn “Influencers”. In an effort to roll it out to everyone, the company has now made this feature available to more people to beta test, and I’m very honored to be chosen as one of the few to get a chance to try it first. That’s why I decided to dedicate my first publication to this amazing social media platform.

On this post, we will go over reasons why your company should have a page there, the benefits, the risks and how to get oneIs not as hard as you think and LinkedIn offers plenty of free resources to help you along the way.

Why should you have one? 

 Read More

19 May 2014

8 ways to target travelers on Social Media. Facebook ads for the travel industry

8 ways to target travelers on Social Media. Facebook ads for the travel industry

Are you a Travel Agency, Tour Operator, Tourist Attraction or even a restaurant targeting tourists in your town? We have some great news for you! 

In addition to being able to target Facebook users that are away from home, or away from family, Facebook ads have expanded to also include a more targeted list of travelers. This is great news for advertisers in the travel industry as they will now be able to be precise on who they target and when

Some of the targeting options listed are:


Read More

07 May 2014

Targeting the US Hispanic Market on Facebook Just Got Easier!

Targeting the US Hispanic Market on Facebook Just Got Easier!

Facebook just finished their f8 developer’s conference in San Francisco, the first one since 2011. The conference, in the past, had been used to announce features such as Open Graph and Timeline.

This year, Mark Zuckerber’s company announced some really exciting new features.

We’ll mention some of them here but our focus will be on new ad targeting for the Hispanic Market.

New for advertisers, is the Audience Network, a feature that allows advertisers to place ads outside of the Facebook app and into third party mobile applications. After the company’s IPO, Facebook was criticized by its stakeholders who said that it was under utilizing its mobile features. Now, they come out swinging with a mobile ad network. 

Read More

28 Apr 2014

Social Media for Small Business. A beginner’s guide

Social Media for Small Business. A beginner’s guide

Social Media Examiner posted an excellent guide to getting started on Social Media. If you’re a small business thinking of getting started or have started but you’re just not getting the results you expected, you need to read this list.

Why Social Media for Small Businesses?

As a startup or small business owner, you know there’s a lot to accomplish with limited resources.

Traditional marketing can be a drain on your funds. Social media marketing, on the other hand, is pretty low-cost and gives you a direct line to current and prospective customers.

It’s a trade-off though. What you save in dollars, you’ll invest in time. You have to be smart and efficient with the resources you have to achieve the results you need.

Click HERE for a full comprehensive list on socialmediaexaminer.com that will not disappoint! 

Source: www.socialmediaexaminer.com

01 Apr 2014

Is the Facebook Algorithm Change Holding You Back?

Is the Facebook Algorithm Change Holding You Back?

Here are 5 Things you can do to Fix it Today!

Marketers, brand managers and advertisers are complaining that Facebook organic reach is going down once again. 

The rumor mill is spinning fast, with word that the reach went down from 16% in 2012 to roughly 6% in February for an average page (1000 likes) and just 2% for large pages with more than 500,000 likes. 

Read More

20 Mar 2014

Two Major Updates for Facebook Android App

Two Major Updates for Facebook Android App

A new Facebook for Android update brings you updates to the pull down notification window, previously not available on the Android ecosystem.  

The new feature lets you quickly access notifications for new friends, profile activity and allows you to create new messages with a flick and a tap. One anticipated desktop feature is finally here for mobile, the ability for users to reply to comments with a picture from the camera or gallery.  

Read More

06 Mar 2014

5 Signs Your Dental Office Should Invest on Facebook.

Low engagement per post:

Sure, talking about dental procedures is not the most engaging topic there is if you’re not a dentist, but posting some useful facts can help boost the amount of likes you get. Post things people find useful and apply to the masses and not just the few.

Not enough PTAT- People Talking About This

PTAT is a metric that many social marketers use to measure social reach. This metric is affected when a content you have receives a lot of engagement. This causes the content to be seen by friends of friends, giving you a reach beyond your Facebook likes. Improving your engagement per post can help increase this number dramatically!

Not enough advertising investment.

Only 49% of Dentists are actually using Facebook and, from what I’ve seen, less than half that amount are using Facebook to advertise. Why wouldn’t you take advantage of such a non-competitive advertising space for your industry?

Not posting enough.

A few of the pages I checked for the research on writing this post, forgot that they had a page. The last post recorded for one of them was June 2013. If that is you, I suggest you erase the profile or hand it off to someone that could give your page some serious CPR and a boost in performance. Trying to get your page to show on people’s newsfeed will be a challenge.

No clear definition on where to start.

Social Media is not easy. Understanding how to use it is only half the battle. You will need to take into account, your target market, what is the preferred platform of your target demographic and what kind of content they are more likely to engage with. Some practices don’t have any idea what content they need to post to keep their audience engaged and get some ROI out of Facebook. A social media consultant can help you design a strategy that works for your business.

Contact us today and tell us how we can help you overcome some of your challenges with Facebook.

05 Mar 2014

10 Ways Dental Offices Can Improve Facebook Reach

If you are the person managing your clinic’s Facebook page or if you have kept an eye into the statistics, you would have noticed that the reach you used to have is not there anymore. Facebook changed the “newsfeed” algorithm a few months back and page managers were left wondering why the reach dropped so drastically. Luckily, there are still plenty of things you can do to keep the audience reach high without spending a fortune, and driving engagement is one of them. Make sure that you have quality content and these tips handy.


  1. Taking the extra minutes to work on your post to make it stand out is a small thing that can take a post from good to great.
  2. Don’t write too much. Research shows shorter the text, the more the engagement.
  3. Don’t write too much dental jargon. The customers don’t understand it and will scroll right past it.
  4. A picture says a thousand words. If possible, brand your picture with your clinics logo or a phone number. Try to keep the ugly pictures to a minimum; however, if you do post them, make them have a positive impact, such as before and after shots.
  5. Use videos to explain complex procedures whenever possible. You tube is a great resource to find free videos, also check with your vendor’s website for specific procedure videos you can share.
  6. Integrate your social media to your digital signage. Ask people in your waiting room to like or follow you and encourage post by integrating your tweets and Facebook recommendations to your digital signs.
  7. Ask for likes and comments. I wouldn’t recommend doing this every day but, once in a while, it is o.k. to ask a customer to like a post or comment on something. Posts with fill in the blanks are great for comments while posts with positive statements and call to actions are generally good for likes (i.e. If you’re reading this and you love your life, click LIKE!)
  8. Use a 4-1 rule. For every 4 post 1 should be about promoting your brand.
  9. Use a Facebook timeline with contests that encourage likes and comments.
  10. Wash, rinse and repeat. Just because one thing didn’t work, doesn’t mean you’re doomed. Try different content and wording to learn how your fans react. This is a continuous learning process as your Facebook fan page grows.


04 Mar 2014

5 Good Reasons Why Your Dental Office Should Use Social Media

Social media is here to stay, while many dental offices are not doing very much with their social pages, others are thriving and bringing in a lot of traffic through their doors. Here are some interesting ideas of what some successful dental offices are doing with their social media.

Reduce your dental assistance’s call out time

Use a Facebook tab or app for appointment reminders. What is a Facebook tab? They are HTML code than run inside your Facebook fan page not unlike a website. Even though it only works on desktops at the moment, it is something that can also be added to your website and is a great initiative to grow your email list straight from Facebook.

Growing your email list

Email marketing still alive and well, people check their email every day and there are many ways you could use social media to grow that list. Sign up forms and contests giveaways are a great way to grow it.

Integration with your digital sign

When people see a live Twitter feed, they just want to see their “tweet” on the screen. Having a digital sign with your social feed encourages interaction with your followers and is a great way to grow your social profile. Not to mention because it is a live feed your content is always fresh (as long as you update your social profiles often). Integrating social media also gives your office more control of what you see on the sign without having to have an expert come in to add more content for you.

Social Media ad buy:

You already tried the newspaper, the local one too, the coupon book and so has every other dental office in town. What not all of them are trying, is social media ads. With the proper knowledge, these ads can be a gold mine. Talk to your social media consultant about advertising on Facebook, Twitter and even Linked In. Since this ad space is still “virgin” for most dental offices, you have a chance of getting some new referrals from your current clients.

Increase Brand awareness:

Is no secret that social media helps with your SEO (search engine optimization). The main reason for that is because the content is fresh and always updated. By having people constantly liking and commenting your post, it increases your social reach and that’s how your page can then start to grow organically. Is like digital word of mouth. Encouraging customers to “Check In” at your location is a great example of using social reach as the customers broadcasts your location to all their friends thus increasing your social reach and brand awareness.

Mapa Social is a Social Media consulting firm that helps small and medium businesses achieve social media success. To book your FREE consultation email maikel@mapasocial.ca