Twitter is taking a stab at one of the features introduced by Facebook earlier this year called Website Custom Audiences and it’s introducing its own service called Website Tags. With thi
s option, advertisers will be able to target website users on twitter by adding a “Snippet” of code directly into their website from the Twitter Ads UI.
The code then tracks all website visitors and allows advertisers to direct promoted posts to those users and track conversions. Although this feature is similar to Facebook, Twitter advertising platform works a little different. While Facebook charges you for reach, Twitter charges you per action (Favorite, Clicks and Retweets), making it more cost effective at times than running a Facebook ad
Image credit Pixabay: geralt
This is good news for advertisers that one different option allows users to target their fans on Social Media and tailor their content accordingly. The more options advertisers have, the better content they can provide for their fans and the more contacts they can make to close that sale. So when a customer see their ad on Facebook, it will follow them on Twitter as well with this new option.
The picture below depicts an example by twitter of a local surf shop that uses the ads to grow followers and drive website traffic conversions. With the goal of showing the ad to recent website visitor once you place the website tag, Twitter can match its users to the site visitor using a browser cookie ID. This lets the shop target exactly who they want, producing more engagement per post and driving conversions.
Image courtecy of Twitter blog
Will Linked IN and Pinterest follow next? Are you excited for this new feature?
For more information see Twitter’s Blog HERE