06 Mar 2014

5 Signs Your Dental Office Should Invest on Facebook.

Low engagement per post:

Sure, talking about dental procedures is not the most engaging topic there is if you’re not a dentist, but posting some useful facts can help boost the amount of likes you get. Post things people find useful and apply to the masses and not just the few.

Not enough PTAT- People Talking About This

PTAT is a metric that many social marketers use to measure social reach. This metric is affected when a content you have receives a lot of engagement. This causes the content to be seen by friends of friends, giving you a reach beyond your Facebook likes. Improving your engagement per post can help increase this number dramatically!

Not enough advertising investment.

Only 49% of Dentists are actually using Facebook and, from what I’ve seen, less than half that amount are using Facebook to advertise. Why wouldn’t you take advantage of such a non-competitive advertising space for your industry?

Not posting enough.

A few of the pages I checked for the research on writing this post, forgot that they had a page. The last post recorded for one of them was June 2013. If that is you, I suggest you erase the profile or hand it off to someone that could give your page some serious CPR and a boost in performance. Trying to get your page to show on people’s newsfeed will be a challenge.

No clear definition on where to start.

Social Media is not easy. Understanding how to use it is only half the battle. You will need to take into account, your target market, what is the preferred platform of your target demographic and what kind of content they are more likely to engage with. Some practices don’t have any idea what content they need to post to keep their audience engaged and get some ROI out of Facebook. A social media consultant can help you design a strategy that works for your business.

Contact us today and tell us how we can help you overcome some of your challenges with Facebook.

05 Mar 2014

10 Ways Dental Offices Can Improve Facebook Reach

If you are the person managing your clinic’s Facebook page or if you have kept an eye into the statistics, you would have noticed that the reach you used to have is not there anymore. Facebook changed the “newsfeed” algorithm a few months back and page managers were left wondering why the reach dropped so drastically. Luckily, there are still plenty of things you can do to keep the audience reach high without spending a fortune, and driving engagement is one of them. Make sure that you have quality content and these tips handy.

 

  1. Taking the extra minutes to work on your post to make it stand out is a small thing that can take a post from good to great.
  2. Don’t write too much. Research shows shorter the text, the more the engagement.
  3. Don’t write too much dental jargon. The customers don’t understand it and will scroll right past it.
  4. A picture says a thousand words. If possible, brand your picture with your clinics logo or a phone number. Try to keep the ugly pictures to a minimum; however, if you do post them, make them have a positive impact, such as before and after shots.
  5. Use videos to explain complex procedures whenever possible. You tube is a great resource to find free videos, also check with your vendor’s website for specific procedure videos you can share.
  6. Integrate your social media to your digital signage. Ask people in your waiting room to like or follow you and encourage post by integrating your tweets and Facebook recommendations to your digital signs.
  7. Ask for likes and comments. I wouldn’t recommend doing this every day but, once in a while, it is o.k. to ask a customer to like a post or comment on something. Posts with fill in the blanks are great for comments while posts with positive statements and call to actions are generally good for likes (i.e. If you’re reading this and you love your life, click LIKE!)
  8. Use a 4-1 rule. For every 4 post 1 should be about promoting your brand.
  9. Use a Facebook timeline with contests that encourage likes and comments.
  10. Wash, rinse and repeat. Just because one thing didn’t work, doesn’t mean you’re doomed. Try different content and wording to learn how your fans react. This is a continuous learning process as your Facebook fan page grows.

 

04 Mar 2014

5 Good Reasons Why Your Dental Office Should Use Social Media

Social media is here to stay, while many dental offices are not doing very much with their social pages, others are thriving and bringing in a lot of traffic through their doors. Here are some interesting ideas of what some successful dental offices are doing with their social media.

Reduce your dental assistance’s call out time

Use a Facebook tab or app for appointment reminders. What is a Facebook tab? They are HTML code than run inside your Facebook fan page not unlike a website. Even though it only works on desktops at the moment, it is something that can also be added to your website and is a great initiative to grow your email list straight from Facebook.

Growing your email list

Email marketing still alive and well, people check their email every day and there are many ways you could use social media to grow that list. Sign up forms and contests giveaways are a great way to grow it.

Integration with your digital sign

When people see a live Twitter feed, they just want to see their “tweet” on the screen. Having a digital sign with your social feed encourages interaction with your followers and is a great way to grow your social profile. Not to mention because it is a live feed your content is always fresh (as long as you update your social profiles often). Integrating social media also gives your office more control of what you see on the sign without having to have an expert come in to add more content for you.

Social Media ad buy:

You already tried the newspaper, the local one too, the coupon book and so has every other dental office in town. What not all of them are trying, is social media ads. With the proper knowledge, these ads can be a gold mine. Talk to your social media consultant about advertising on Facebook, Twitter and even Linked In. Since this ad space is still “virgin” for most dental offices, you have a chance of getting some new referrals from your current clients.

Increase Brand awareness:

Is no secret that social media helps with your SEO (search engine optimization). The main reason for that is because the content is fresh and always updated. By having people constantly liking and commenting your post, it increases your social reach and that’s how your page can then start to grow organically. Is like digital word of mouth. Encouraging customers to “Check In” at your location is a great example of using social reach as the customers broadcasts your location to all their friends thus increasing your social reach and brand awareness.

Mapa Social is a Social Media consulting firm that helps small and medium businesses achieve social media success. To book your FREE consultation email maikel@mapasocial.ca

17 Jul 2013

Measuring Social Media ROI

Measuring Social Media ROI

Originally posted on HootSource.

ROI ImageIt’s important for social data to be relevant to stakeholders within an organization, but often they speak only to the practitioners. This makes it difficult to communicate value, or to make important decisions related to the use or investment in social media for the organization. That does not need to be so. Tie social to the big picture by linking it to organizational and departmental goals. Users can start with tracking the Like, @mention, Retweet or Follow, but tap in to the power to go much further and deeper. Build the capacity for measurement into every social action. Use URL shorteners, like our own ow.ly links, to track your click-throughs. Integrate Google Analytics and Facebook Insights to track on-site conversions or drill in to geographic disparities in data.

One of the more powerful, recent integrations at HootSuite is our partnership with Adobe SiteCatalyst. For the first time ever, you’re able to track the path from social message to conversion and attach a dollar value to individual social messages against Key Performance Indicators. You’re able to see which social platform performs best against certain kinds of messaging, analyze which of your Social Advocates is driving more revenue per message and understand what times of day work best for which kinds of communication. MediaLeaders, working on behalf of The Palms Hotel in Las Vegas, ran a compelling pilot study of this capability in 2011, where they were able to directly link room reservations to individual tweets.

Reporting is important. With HootSuite, you can use data gained from Adobe SiteCatalyst, Webtrends, Facebook Insights, Google Analytics, Google+ Pages Analytics, Twitter Profile Stats, our own custom ow.ly Click Stats to generate easy, drag and drop social analytics reports shared easily by email. More importantly, you can analyze that data to optimize future programs and messaging.