18 Aug 2014

VP of Social Media – A not so new job description

VP of Social Media – A not so new job description

Nielsen was looking for a Vice President of Social Media at their New York location. The only reason I know this, is because I was going write this article about the need for the position.

 

To my surprise this job has been around for quite some time and there is a reason for it – there is a need! Nielsen is looking for people with analytical skills with over 10 year digital experience! Some of the other requirements that caught my eye…

 

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17 Jun 2014

Twitter follows Facebook footsteps and introduces a remarketing service called Website Tags

Twitter follows Facebook footsteps and introduces a remarketing service called Website Tags

Twitter is taking a stab at one of the features introduced by Facebook earlier this year called Website Custom Audiences and it’s introducing its own service called Website Tags. With thi
s option, advertisers will be able to target website users on twitter by adding a “Snippet” of code directly into their website from the Twitter Ads UI.

The code then tracks all website visitors and allows advertisers to direct promoted posts to those users and track conversions. Although this feature is similar to Facebook, Twitter advertising platform works a little different. While Facebook charges you for reach, Twitter charges you per action (Favorite, Clicks and Retweets), making it more cost effective at times than running a Facebook ad

 

 Image credit Pixabay: geralt

 

 

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25 May 2014

7 unbelievable things you never knew about a LinkedIn company page

7 unbelievable things you never knew about a LinkedIn company page

Until recently, the long form publication feature has only been available to LinkedIn “Influencers”. In an effort to roll it out to everyone, the company has now made this feature available to more people to beta test, and I’m very honored to be chosen as one of the few to get a chance to try it first. That’s why I decided to dedicate my first publication to this amazing social media platform.

On this post, we will go over reasons why your company should have a page there, the benefits, the risks and how to get oneIs not as hard as you think and LinkedIn offers plenty of free resources to help you along the way.

Why should you have one? 

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19 May 2014

8 ways to target travelers on Social Media. Facebook ads for the travel industry

8 ways to target travelers on Social Media. Facebook ads for the travel industry

Are you a Travel Agency, Tour Operator, Tourist Attraction or even a restaurant targeting tourists in your town? We have some great news for you! 

In addition to being able to target Facebook users that are away from home, or away from family, Facebook ads have expanded to also include a more targeted list of travelers. This is great news for advertisers in the travel industry as they will now be able to be precise on who they target and when

Some of the targeting options listed are:

 

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07 May 2014

Targeting the US Hispanic Market on Facebook Just Got Easier!

Targeting the US Hispanic Market on Facebook Just Got Easier!

Facebook just finished their f8 developer’s conference in San Francisco, the first one since 2011. The conference, in the past, had been used to announce features such as Open Graph and Timeline.

This year, Mark Zuckerber’s company announced some really exciting new features.

We’ll mention some of them here but our focus will be on new ad targeting for the Hispanic Market.

New for advertisers, is the Audience Network, a feature that allows advertisers to place ads outside of the Facebook app and into third party mobile applications. After the company’s IPO, Facebook was criticized by its stakeholders who said that it was under utilizing its mobile features. Now, they come out swinging with a mobile ad network. 

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28 Apr 2014

Social Media for Small Business. A beginner’s guide

Social Media for Small Business. A beginner’s guide

Social Media Examiner posted an excellent guide to getting started on Social Media. If you’re a small business thinking of getting started or have started but you’re just not getting the results you expected, you need to read this list.

Why Social Media for Small Businesses?

As a startup or small business owner, you know there’s a lot to accomplish with limited resources.

Traditional marketing can be a drain on your funds. Social media marketing, on the other hand, is pretty low-cost and gives you a direct line to current and prospective customers.

It’s a trade-off though. What you save in dollars, you’ll invest in time. You have to be smart and efficient with the resources you have to achieve the results you need.

Click HERE for a full comprehensive list on socialmediaexaminer.com that will not disappoint! 

Source: www.socialmediaexaminer.com

01 Apr 2014

Is the Facebook Algorithm Change Holding You Back?

Is the Facebook Algorithm Change Holding You Back?

Here are 5 Things you can do to Fix it Today!

Marketers, brand managers and advertisers are complaining that Facebook organic reach is going down once again. 

The rumor mill is spinning fast, with word that the reach went down from 16% in 2012 to roughly 6% in February for an average page (1000 likes) and just 2% for large pages with more than 500,000 likes. 

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26 Mar 2014

Mapa Social and Hootsuite Partnership

Mapa Social and Hootsuite Partnership

hootsuite Logo 

Mapa Social is proud to announce that we are now a HootSuite Solution Partner.

HootSuite is a social media management system for businesses and organizations to collaboratively execute campaigns across multiple social networks from one secure, web-based dashboard. Key social network integrations include Facebook, Twitter, LinkedIn, and Google+, plus a suite of social content apps for YouTube, Flickr, Instagram, Yammer, Tumblr and more.

 

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25 Mar 2014

Social Media Training for Business

Social Media Training for Business

Social Media Training for Business

We are happy to announce that our social media training will be offered in both English and Spanish. So, we can help your social media campaigns to reach more targeted audiences in a shorter span of time.

Whether you are a big corporation, small business or medium enterprise, our years of experience in social media training will be the best fit for any kind of entity.

Being an online marketing company, we have also learnt to give you customized solutions based on your needs and different social media platforms. So you can easily expand your reach and drive a higher number of online referrals.

What our social media training will offer you:

  • How to work on your different social media profiles (Facebook, Twitter, Google Plus and YouTube) and their page design.
  • How to start a social media campaign for your business.
  • How you can make your social media posts look professional with a clear call-to-action.
  • Different ways to grow your Facebook audience and Twitter followers.
  • How to keep your social media audience engaged to increase visibility and drive more traffic.
  • How to effectively target your mobile audience.
  • How you can grow your social media profiles using Facebook contests.
  • Introduction to social media tools such as Hootsuite.
  • How to understand social media reporting tools such as Facebook Insights, Twitter Analytics, Hootsuite etc.

With the advancement of social media technology and personalization needs, we have now added the following to our social media training

  • How you can grow your Facebook page with ads.
  • How to promote your content with Twitter ads.
  • How to better optimize your social media ads to achieve a better return.
  • Using power editor for advertisers, community managers and social media managers.
  • Using advanced social media tools.

 

You will also learn about things like

  • What is acceptable social media usage policy?
  • How you can leverage the power of your employees to be social media brand ambassadors.
  • Social media training for your sales team and social media managers, so they can better listen to and understand your targeted audience.

 

 Our social media training courses are beautifully customized for

  1. Corporations
  2. Small Businesses
  3. Medium Enterprises

 

 

Here is good news!

To make it easier for you, we will be offering Spanish social media training courses via a membership site very soon.

 

So what you are waiting for?

Let us help you become a power house on the social web.

Get in touch with us today!

Mapa Social Media Training Course Examples

 

Getting Started with Social Media for Business 

  • Social Media Page Design (Facebook, Twitter, Google Plus and You Tube)
  • Where to start with your business and social media?
  • How to make your social media post look professional
  • Growing your Facebook audience.
  • Keeping your social media audience engaged.
  • Using Mobile and Social Media effectively
  • Introduction to social media management tools

Social Media Community Manager

  • Running a Facebook ad using ads manager
  • Facebook “Power Editor” tool
  • Understanding social media reporting tools such as Facebook Insights, Hootsuite, etc.

Social Media Entrepreneur

  • Getting to know your social media audience: An introduction to Facebook Insights
  • Increasing engagement in 5 easy ways.
  • Pro-Social media tools.
  • Growing your social media profiles using Facebook Contest

Corporate Training 

  • Social Media acceptable use policy
  • Leveraging the power of your employees to be Social Media brand ambassadors
  • Social media training for your sales team
  • Social Media listening for Managers 
20 Mar 2014

Two Major Updates for Facebook Android App

Two Major Updates for Facebook Android App

A new Facebook for Android update brings you updates to the pull down notification window, previously not available on the Android ecosystem.  

The new feature lets you quickly access notifications for new friends, profile activity and allows you to create new messages with a flick and a tap. One anticipated desktop feature is finally here for mobile, the ability for users to reply to comments with a picture from the camera or gallery.  

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