Twitter is taking a stab at one of the features introduced by Facebook earlier this year called Website Custom Audiences and it’s introducing its own service called Website Tags. With thi
s option, advertisers will be able to target website users on twitter by adding a “Snippet” of code directly into their website from the Twitter Ads UI.
The code then tracks all website visitors and allows advertisers to direct promoted posts to those users and track conversions. Although this feature is similar to Facebook, Twitter advertising platform works a little different. While Facebook charges you for reach, Twitter charges you per action (Favorite, Clicks and Retweets), making it more cost effective at times than running a Facebook ad
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