25 May 2014

7 unbelievable things you never knew about a LinkedIn company page

7 unbelievable things you never knew about a LinkedIn company page

Until recently, the long form publication feature has only been available to LinkedIn “Influencers”. In an effort to roll it out to everyone, the company has now made this feature available to more people to beta test, and I’m very honored to be chosen as one of the few to get a chance to try it first. That’s why I decided to dedicate my first publication to this amazing social media platform.

On this post, we will go over reasons why your company should have a page there, the benefits, the risks and how to get oneIs not as hard as you think and LinkedIn offers plenty of free resources to help you along the way.

Why should you have one? 

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19 May 2014

8 ways to target travelers on Social Media. Facebook ads for the travel industry

8 ways to target travelers on Social Media. Facebook ads for the travel industry

Are you a Travel Agency, Tour Operator, Tourist Attraction or even a restaurant targeting tourists in your town? We have some great news for you! 

In addition to being able to target Facebook users that are away from home, or away from family, Facebook ads have expanded to also include a more targeted list of travelers. This is great news for advertisers in the travel industry as they will now be able to be precise on who they target and when

Some of the targeting options listed are:

 

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07 May 2014

Targeting the US Hispanic Market on Facebook Just Got Easier!

Targeting the US Hispanic Market on Facebook Just Got Easier!

Facebook just finished their f8 developer’s conference in San Francisco, the first one since 2011. The conference, in the past, had been used to announce features such as Open Graph and Timeline.

This year, Mark Zuckerber’s company announced some really exciting new features.

We’ll mention some of them here but our focus will be on new ad targeting for the Hispanic Market.

New for advertisers, is the Audience Network, a feature that allows advertisers to place ads outside of the Facebook app and into third party mobile applications. After the company’s IPO, Facebook was criticized by its stakeholders who said that it was under utilizing its mobile features. Now, they come out swinging with a mobile ad network. 

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