26 Mar 2014

Mapa Social and Hootsuite Partnership

Mapa Social and Hootsuite Partnership

hootsuite Logo 

Mapa Social is proud to announce that we are now a HootSuite Solution Partner.

HootSuite is a social media management system for businesses and organizations to collaboratively execute campaigns across multiple social networks from one secure, web-based dashboard. Key social network integrations include Facebook, Twitter, LinkedIn, and Google+, plus a suite of social content apps for YouTube, Flickr, Instagram, Yammer, Tumblr and more.


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25 Mar 2014

Social Media Training for Business

Social Media Training for Business

Social Media Training for Business

We are happy to announce that our social media training will be offered in both English and Spanish. So, we can help your social media campaigns to reach more targeted audiences in a shorter span of time.

Whether you are a big corporation, small business or medium enterprise, our years of experience in social media training will be the best fit for any kind of entity.

Being an online marketing company, we have also learnt to give you customized solutions based on your needs and different social media platforms. So you can easily expand your reach and drive a higher number of online referrals.

What our social media training will offer you:

  • How to work on your different social media profiles (Facebook, Twitter, Google Plus and YouTube) and their page design.
  • How to start a social media campaign for your business.
  • How you can make your social media posts look professional with a clear call-to-action.
  • Different ways to grow your Facebook audience and Twitter followers.
  • How to keep your social media audience engaged to increase visibility and drive more traffic.
  • How to effectively target your mobile audience.
  • How you can grow your social media profiles using Facebook contests.
  • Introduction to social media tools such as Hootsuite.
  • How to understand social media reporting tools such as Facebook Insights, Twitter Analytics, Hootsuite etc.

With the advancement of social media technology and personalization needs, we have now added the following to our social media training

  • How you can grow your Facebook page with ads.
  • How to promote your content with Twitter ads.
  • How to better optimize your social media ads to achieve a better return.
  • Using power editor for advertisers, community managers and social media managers.
  • Using advanced social media tools.


You will also learn about things like

  • What is acceptable social media usage policy?
  • How you can leverage the power of your employees to be social media brand ambassadors.
  • Social media training for your sales team and social media managers, so they can better listen to and understand your targeted audience.


 Our social media training courses are beautifully customized for

  1. Corporations
  2. Small Businesses
  3. Medium Enterprises



Here is good news!

To make it easier for you, we will be offering Spanish social media training courses via a membership site very soon.


So what you are waiting for?

Let us help you become a power house on the social web.

Get in touch with us today!

Mapa Social Media Training Course Examples


Getting Started with Social Media for Business 

  • Social Media Page Design (Facebook, Twitter, Google Plus and You Tube)
  • Where to start with your business and social media?
  • How to make your social media post look professional
  • Growing your Facebook audience.
  • Keeping your social media audience engaged.
  • Using Mobile and Social Media effectively
  • Introduction to social media management tools

Social Media Community Manager

  • Running a Facebook ad using ads manager
  • Facebook “Power Editor” tool
  • Understanding social media reporting tools such as Facebook Insights, Hootsuite, etc.

Social Media Entrepreneur

  • Getting to know your social media audience: An introduction to Facebook Insights
  • Increasing engagement in 5 easy ways.
  • Pro-Social media tools.
  • Growing your social media profiles using Facebook Contest

Corporate Training 

  • Social Media acceptable use policy
  • Leveraging the power of your employees to be Social Media brand ambassadors
  • Social media training for your sales team
  • Social Media listening for Managers 
20 Mar 2014

Two Major Updates for Facebook Android App

Two Major Updates for Facebook Android App

A new Facebook for Android update brings you updates to the pull down notification window, previously not available on the Android ecosystem.  

The new feature lets you quickly access notifications for new friends, profile activity and allows you to create new messages with a flick and a tap. One anticipated desktop feature is finally here for mobile, the ability for users to reply to comments with a picture from the camera or gallery.  

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06 Mar 2014

5 Signs Your Dental Office Should Invest on Facebook.

Low engagement per post:

Sure, talking about dental procedures is not the most engaging topic there is if you’re not a dentist, but posting some useful facts can help boost the amount of likes you get. Post things people find useful and apply to the masses and not just the few.

Not enough PTAT- People Talking About This

PTAT is a metric that many social marketers use to measure social reach. This metric is affected when a content you have receives a lot of engagement. This causes the content to be seen by friends of friends, giving you a reach beyond your Facebook likes. Improving your engagement per post can help increase this number dramatically!

Not enough advertising investment.

Only 49% of Dentists are actually using Facebook and, from what I’ve seen, less than half that amount are using Facebook to advertise. Why wouldn’t you take advantage of such a non-competitive advertising space for your industry?

Not posting enough.

A few of the pages I checked for the research on writing this post, forgot that they had a page. The last post recorded for one of them was June 2013. If that is you, I suggest you erase the profile or hand it off to someone that could give your page some serious CPR and a boost in performance. Trying to get your page to show on people’s newsfeed will be a challenge.

No clear definition on where to start.

Social Media is not easy. Understanding how to use it is only half the battle. You will need to take into account, your target market, what is the preferred platform of your target demographic and what kind of content they are more likely to engage with. Some practices don’t have any idea what content they need to post to keep their audience engaged and get some ROI out of Facebook. A social media consultant can help you design a strategy that works for your business.

Contact us today and tell us how we can help you overcome some of your challenges with Facebook.

05 Mar 2014

10 Ways Dental Offices Can Improve Facebook Reach

If you are the person managing your clinic’s Facebook page or if you have kept an eye into the statistics, you would have noticed that the reach you used to have is not there anymore. Facebook changed the “newsfeed” algorithm a few months back and page managers were left wondering why the reach dropped so drastically. Luckily, there are still plenty of things you can do to keep the audience reach high without spending a fortune, and driving engagement is one of them. Make sure that you have quality content and these tips handy.


  1. Taking the extra minutes to work on your post to make it stand out is a small thing that can take a post from good to great.
  2. Don’t write too much. Research shows shorter the text, the more the engagement.
  3. Don’t write too much dental jargon. The customers don’t understand it and will scroll right past it.
  4. A picture says a thousand words. If possible, brand your picture with your clinics logo or a phone number. Try to keep the ugly pictures to a minimum; however, if you do post them, make them have a positive impact, such as before and after shots.
  5. Use videos to explain complex procedures whenever possible. You tube is a great resource to find free videos, also check with your vendor’s website for specific procedure videos you can share.
  6. Integrate your social media to your digital signage. Ask people in your waiting room to like or follow you and encourage post by integrating your tweets and Facebook recommendations to your digital signs.
  7. Ask for likes and comments. I wouldn’t recommend doing this every day but, once in a while, it is o.k. to ask a customer to like a post or comment on something. Posts with fill in the blanks are great for comments while posts with positive statements and call to actions are generally good for likes (i.e. If you’re reading this and you love your life, click LIKE!)
  8. Use a 4-1 rule. For every 4 post 1 should be about promoting your brand.
  9. Use a Facebook timeline with contests that encourage likes and comments.
  10. Wash, rinse and repeat. Just because one thing didn’t work, doesn’t mean you’re doomed. Try different content and wording to learn how your fans react. This is a continuous learning process as your Facebook fan page grows.


04 Mar 2014

5 Good Reasons Why Your Dental Office Should Use Social Media

Social media is here to stay, while many dental offices are not doing very much with their social pages, others are thriving and bringing in a lot of traffic through their doors. Here are some interesting ideas of what some successful dental offices are doing with their social media.

Reduce your dental assistance’s call out time

Use a Facebook tab or app for appointment reminders. What is a Facebook tab? They are HTML code than run inside your Facebook fan page not unlike a website. Even though it only works on desktops at the moment, it is something that can also be added to your website and is a great initiative to grow your email list straight from Facebook.

Growing your email list

Email marketing still alive and well, people check their email every day and there are many ways you could use social media to grow that list. Sign up forms and contests giveaways are a great way to grow it.

Integration with your digital sign

When people see a live Twitter feed, they just want to see their “tweet” on the screen. Having a digital sign with your social feed encourages interaction with your followers and is a great way to grow your social profile. Not to mention because it is a live feed your content is always fresh (as long as you update your social profiles often). Integrating social media also gives your office more control of what you see on the sign without having to have an expert come in to add more content for you.

Social Media ad buy:

You already tried the newspaper, the local one too, the coupon book and so has every other dental office in town. What not all of them are trying, is social media ads. With the proper knowledge, these ads can be a gold mine. Talk to your social media consultant about advertising on Facebook, Twitter and even Linked In. Since this ad space is still “virgin” for most dental offices, you have a chance of getting some new referrals from your current clients.

Increase Brand awareness:

Is no secret that social media helps with your SEO (search engine optimization). The main reason for that is because the content is fresh and always updated. By having people constantly liking and commenting your post, it increases your social reach and that’s how your page can then start to grow organically. Is like digital word of mouth. Encouraging customers to “Check In” at your location is a great example of using social reach as the customers broadcasts your location to all their friends thus increasing your social reach and brand awareness.

Mapa Social is a Social Media consulting firm that helps small and medium businesses achieve social media success. To book your FREE consultation email maikel@mapasocial.ca